Here's is the latest in pimping religious icons for profit. A picture of Jesus appears on the side of a video store and people flock. See article here from CBS News. It amazes me as to what passes for news these days! What's even more amazing is the people that believe this garbage!I invite you to take a look into my psyche (if you dare :) and see how I see this whole miracle.
Here's the breakdown:
What is the approach?
Direct. The "product" is directly in front of people. (think of tv or any physical store)
Who is the target?
The locals. This is a small market because it is so localized - limited to foot traffic and possibly word of mouth. (With tv and radio, you reach a much broader audience.)
What's the hook?
In this case mystery. There is no clear product physical or digital and there is no author name. By using the 'mystery' tactic, you have potential to broaden your viewing audience because it's preying on your natural curiosity. In this case it has worked because it has received media coverage.
Another element is what was used - something that always stirs up frenzy and coverage that has been proven effective time and time again - religious apparitions. (or pictures) Jesus and Mary are the top apparitions gullible people (especially Catholics) flock to. While I'm sure some apparitions are demonically inspired, I do not believe all of them are. What makes this especially effective is not only is it Jesus, but there is added mystery in why he's covering up his eyes. This mystery on top of a mystery is sure to stir up debate and inquiry and as we can see, it has been effective. So that's a double whammy in one picture.
Who benefits?
There is no product and no author to associate a product with. There is no clear direction whatsoever. The only thing to look at is its surroundings. What is around this Jesus picture? Businesses. In fact this picture in placed on the side of a video store.
How has this affected these businesses?
The hair salons profits have skyrocketed. The other businesses don't mind it because 'it's Jesus' but maybe, perhaps they might see increased sales like the salon. I don't know but God does.
So the only beneficiaries I can see from this tactic are the local businesses. They have capitalized on free advertisement and traffic by using the mystery tactic.
Of course this is just my opinion. I'm looking at this logically. Unfortunately there are those who will only focus on the picture of Jesus and think in their emotionally charged minds that this is a good thing; that perhaps it's a witnessing tool. But anyone with an ounce of discernment can see that this Jesus picture is not of God and should be rejected.



















